![]() They have to see them, whether they like it or not. ![]() Closed captions come in many different file formats like SRT, VTT, or SUB, and not all media players support every single one.įor you, as a content creator, the main downside is that you can’t force closed captions onto people’s screens.įirst and foremost - you get to force the captions on people’s screens and they can’t turn them off. One of the main disadvantages of closed captions is that they are not universal. Not to mention, search engines love text that they can easily read and use to rank your content.Ĭlosed captions sound perfect, and they certainly come close, but they still have a few cons. This is why most content creators liberally repurpose their own content in the form of blog posts, social media snippets, website landing page copy, podcasts, and whatever else they can think of.Īnd all of this is much easier to do when you have all of the necessary info in one handy and searchable text file. If you've been a content creator for a while, you know that no one has an infinite well of stellar content ideas. This brings us to our next point: caption files are an excellent starting point for repurposing content.You can also have multiple files for a single video, for instance, translations into different languages, and the viewers can choose which one they want to be displayed.If you want to edit your caption file, you can do so easily and then re-upload the new version. The most obvious advantage of closed over open captioning is that closed captions are easily fixable.Apart from the obvious pro - that users can turn off the captions if they don't feel like they need them, there are a few other advantages of closed captions. Closed captions, on the other hand, can be opened or closed, depending on your preference.Ī lot of major social media platforms and video streaming services use closed captions - meaning you can toggle them off or on.Open captions are called that because they are open as soon as you play your video.Not to be Captain Obvious, but we'll spell it out anyway. Now that you know what open and closed captions are, it's pretty clear where they got the names. Why Are They Called Open and Closed Captions? The caption file can come in many different file formats and the viewer can choose whether to display text or not. Unlike closed captions, open captions are, by definition, permanently visible.Ĭlosed captions, on the other hand, are contained in a separate file. There's no OC button because, if you can turn them off, then they're not open captions anymore. Open captions are burned into the video file. Well, that’s the thing! That is exactly the difference between open and closed captions! Clearly, that stands for Closed Captions, and by clicking it, you can turn captions on and off.īut how come there isn't a similar button that says OC? When you're playing a video stream on YouTube, for instance, you may have noticed a little button in the lower right of the screen that says CC. Let's talk about open and closed captioning. Open Captions (OC) vs Closed Captions (CC) Closed or open captions? Or wait, are those subtitles? Is there even a difference between the three? Let's get to the bottom of this mystery! So the solution is simple: adding captions. In terms of video stats, no matter how well you’re doing, a quarter of the entire population of the world sounds like a chunk of the audience that you don’t want to lose. Statistics reflect this reality too: videos that have captions hold the audience’s attention for longer – their watch time is on average 12% longer.Īnd how about another, very different fact?Īccording to The World Health Organization, by 2050, every fourth person on the planet will suffer from some degree of hearing loss. The thing is - whether they admit it or not, your audience, just like everyone else on this planet - use captions. It depends - we’ll get there in a moment. If you want to snack and watch videos, you need captions. Open and closed captions (CC) are an indispensable part of video content.
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